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The global HVAC market is expected to reach $168.65 billion in 2024. At the same time, HVAC business owners often need help to generate new leads since the market is so competitive.
The following guide is designed to help HVAC businesses figure out how to acquire more HVAC leads by using time-proven and lucrative solutions.
Embracing Smart Tech
The U.S. Inflation Reduction Act offers tangible tax incentives for energy-efficient HVAC systems, creating greater demand for smart HVAC tech. Now, homeowners can receive up to $2,000 in tax credits for installing energy-efficient and, thus, eco-friendly heat pumps.
Showcase these initiatives in your marketing communication to attract more environmentally conscious and socially responsible customers. On top of that, this will help appeal to an audience that’s looking to cut their energy bills as much as possible.
Upsell those HVAC systems with smart thermostats to stand out from the crowd of competition lurking online. Tech-savvy customers will definitely appreciate the gesture.
Overcome Market Challenges
Generating HVAC leads in today’s market requires overcoming several challenges. High inflation rates have decreased spending on residential HVAC systems.
However, with 97% of new single-family homes in the U.S. equipped with air conditioners, there remains a substantial opportunity to sell service contracts.
Such contracts provide a continuous revenue stream while ensuring customer loyalty and repeat business.
Quality Marketing Doesn’t Have to Be Expensive
Traditional advertising remains a huge expense for HVAC businesses. On the other hand, focusing on organic growth and customer retention strategies is more efficient.
While the average cost per lead (CPL) for a new HVAC client is $62, with all the associated costs, it can easily escalate to $200. In comparison, participating in community events, boosting online presence, and investing more in grassroots marketing yields higher returns at a significantly lower price.
Turn to Existing Customers
HVAC businesses often overlook a goldmine right before them – their existing customer base.
Repeated business and referrals could be a game-changer when looking for HVAC leads. They’re much more cost-effective than acquiring new leads.
Offer maintenance, upgrades, and service older systems for a lower price while leveraging customer testimonials. This will boost customer loyalty and result in much-needed word-of-mouth marketing. It’s also great for building a solid reputation online.
Get HVAC Leads Instantly
Generating HVAC leads is anything but simple. Getting the results takes a lot of time, effort, and investment. However, there is a much more convenient way to streamline your HVAC lead generation.
AroundWire offers great opportunities for solo entrepreneurs and established HVAC businesses online. With access to a vast customer base and the ability to manage multiple listings simultaneously, users get instant gigs nearby and plenty of opportunities to pick the jobs they like.
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